GABRIEL GOLD

Early in my marketing career, I had the opportunity to write commercial scripts for UFC legend Chuck "The Iceman" Liddell, brought on as the spokesperson for personal injury lawyers in select DMAs. While we already had a hard-hitting spot featuring Chuck in the octagon, I wanted to take a fresh approach showcasing his unexpected comedic side. The concept resonated, and after production wrapped, the commercials rolled out nationally. The results? A 20–40% increase in client intakes for each lawyer featured. A knockout success.

eegee's is a rapidly growing fast-casual brand rooted in three pillars: easygoing, offbeat, and warm. When I joined in early 2020, I brought a background in film and storytelling to elevate their creative strategy. I launched a monthly commercial series spotlighting the Flavor of the Month, which quickly became a fan favorite across Arizona and drove a noticeable uptick in store traffic.

From the agency world, I've concepted and produced commercials for restaurants, high-end salons, law firms, and boutique retail. My background in film and storytelling lets me translate brand goals into visually compelling, culturally relevant content. Campaigns I've led have driven real impact — increased foot traffic, social buzz, stronger brand perception, and bottom-line growth.